About Heartland Visual Merchandising Programme

Qualifying Period: 1 Aug 2021 – 31 July 2022 (Sign up by 31 Jan 2022)

This programme aims to rejuvenate the retail shop front of heartland retailers, and to enhance the digital capabilities of retailers to stay current in the new retail climate. As part of this program, retailers can expect to receive 1-on-1 mentorship training with the Singapore Institute of Retail Studies. The program also includes 80% grant support on physical renovation of the retail space.





Pegboard and Shelf Display at iDARTS Retail Store

Grant Support

Support at 80% for each heartland enterprise, on a net-billing arrangement capped at $4,000 of grant quantum per heartland enterprise.

Example 1:
*Training: $2,850
Amount payable by Retailer after 90% SSG support: $285 (+7% GST)

*Consultancy: $800
Renovation: $4,200
Amount covered by ESG Grant: S$4,000
Amount payable by Retailer: $1,000 (+7% GST)

Cost of Programme: $7,850
Net amount payable by Retailer: $1,285 (+7% GST)


Example 2:
*Training: $2,850
Amount payable by Retailer after 90% SSG support: $285 (+7% GST)

*Consultancy: $800
Renovation: $5,000
Amount covered by ESG Grant: S$4,000
Amount payable by Retailer: $1,800 (+7% GST)

Cost of Programme: $8,650
Net amount payable by Retailer: $2,085 (+7% GST)


Price excludes GST
*Compulsory components
The grant covers the cost of renovation and consultancy.



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