A ring box designed beyond the reveal
Custom Jewellery Packaging • Poh Heng Trust Series
Client
Poh Heng
Project
Trust Jewellery Gift Box
Scope
Custom jewellery packaging
Campaign
The V.O.W Journey
For Poh Heng’s Trust series, RM developed a custom jewellery gift box as part of the V.O.W Journey campaign. Designed around the engagement ring and the significance of its presentation, the box brings together an illuminated reveal with a considered space for its ongoing care.
Translating the vision
The project began with Poh Heng’s vision for a presentation box that would extend beyond the ring itself.
RM translated this direction into a design tailored to the Trust series, considering both the experience of opening the box and how each element would be held within it.
Beyond the first reveal
An integrated LED light draws attention to the diamond as the box opens, placing the ring at the centre of the presentation.
Beneath it, a concealed compartment holds diamond maintenance tools and accessories. Together, these details turn the box into more than packaging. It becomes part of the experience surrounding the ring.
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