One walkway, many distinct brand stories
Visual Merchandising • Retail Displays • Quarterly Refreshes
Client
Paragon
Scope
Visual merchandising and quarterly display refreshes
Brands featured
17 tenants from Level 3
Duration
3 years
Across Paragon’s Level 3 walkway, 17 retail brands came together within one shared showcase.
For three years, RM developed quarterly visual merchandising refreshes that gave each tenant a clear presence while creating a cohesive experience across the wider space.
Seeing the walkway as a whole
Each tenant brought its own products and brand assets to the display. Rather than approaching these as separate installations, RM considered how the showcases would be viewed together along the walkway.
Supplied plinths and showcases formed the foundation, complemented by RM’s mannequins, custom prints, merchandising and the individual brands’ assets.
A display designed to evolve
The quarterly format allowed the presentation to change with new products, campaigns and brand stories.
With each refresh, RM reworked the merchandising and visual elements while maintaining a consistent experience across Level 3. The result was a flexible framework in which 17 different brands could stand apart while still belonging to the same wider showcase.
Bringing different brands or products into one space?
We create visual merchandising concepts that give each display its own presence while keeping the wider experience connected.
Reach out to us via the form or WhatsApp Us,we’re happy to advise.